Luster's Private Label Program
Launch your own hair care line
For more than 65 years, Luster has created hair care people trust. Now our chemists, stylists and manufacturing team can help you bring your own brand to market, with high-quality products that stay affordable and cost-effective.
- 1957Making hair care in Chicago since
- Made in IllinoisIn our own manufacturing facilities
- In-house R&DChemists, quality control and stylists
- US & worldwideBulk distribution and drop-shipping
What we make
Formulas for every routine
Hair care for men, women and kids, for natural, textured and relaxed hair.
Shampoos
Cleansers and co-washes
Conditioners
Instant leave-ins and rinse-outs
Masques
Protein and hydrating treatments
Moisturizers
Lotions and daily moisture
Styling aids
Gels, creams, edge gels, sheen sprays
Oils, beard & shave
Growth oils and grooming care
Option 1
Private label
Products manufactured for your company and sold under your brand, often with a custom or customized formula.
- Custom or customized formula
- You choose ingredients, fragrance and texture
- Sold only under your brand
Option 2
White label
Our proven, ready-made formulas produced for you and sold under your own brand and label.
- Proven, salon-tested formulas
- Your brand, label and packaging
- Usually the fastest way to launch
How it works
Everything you need, in one place
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Step 1
Consultation
Tell us about your brand, your customer and the products you want. We help you plan the line and avoid costly trial and error.
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Step 2
R&D and formulas
Choose a proven formula or develop a custom one with our chemists, quality control specialists and stylists. Salon tested.
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Step 3
Design
Custom label and packaging design so every product looks like your brand and matches the rest of your line.
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Step 4
Manufacturing
Made in our Illinois facilities with raw material sourcing, packaging procurement and quality control on every batch.
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Step 5
Fulfillment
Bulk distribution and drop-shipping across the US and worldwide, ready to sell online or in stores.
Get started
Tell us about your brand
Share a few details and our private label team will get back to you by email.
- We review your request
- A specialist emails you to talk through your goals
- We recommend formulas, packaging and next steps